Giving credit where credit is due, this breaking news on facebook hashtags is courtesy of #Hubspot, a great source for social media marketing tools and an impressive library full of social media white paper content. Now on to the breaking news at facebook.
A real concern from facebook users and marketers has always been the limitations when promoting, researching or engaging in a broader discussion beyond your network of personal friends or paid advertisers.
"there has not been a simple way to see the larger view of what's happening or what people are talking about."
Taking a page from the hashtag founders at twitter and other social media hashtag followers such as Pinterest, Instagram, and TumblrPosters; facebook users will soon be able to add a #hashtag to their content too. Clicking hashtags in facebook will display a filtered feed of what others
are saying about the same topic.
So, for those of us in the recruitment and staffing space, it will make sense to always insert #job within every facebook job posting and another hashtag that includes the job title or industry like #nurse, #PSW, #OT, #RN, or #hospital. I encourage you to research and find "retweeters" in your neck of the woods. For example @Toronto_Rt will automatically retweet anything that contains #Toronto to their 4800 local market follows. Hopefully, retweeters will evolve and extend their services to include facebook #hashtags too.
Here are a few tips courtesy of Hubspot.
Facebook Hashtag Tips for Marketers
- When creating a brand new hashtag, make sure the hashtag is original and not already in use by someone else.
- Incorporate industry or branded keywords.
- Be careful about sentiments. Remember the McDonald's hashtag fiasco?
- Promote the hashtag by incorporating it into other marketing channels like email, landing pages, other social networks, etc.
- Don't hijack popular hashtags that aren't relevant to your content. It's spammy, like in this example (see #8).
- Keep it short. While you don't really have to worry about character
count on Facebook, you do if you're using the same hashtag on a site
like Twitter where you do need to consider character limitations.
- Make sure your hashtagged posts are public. I'm not sure why you
wouldn't be making your marketing posts public anyway, but yeah, don't
overlook this.
- Incorporate hashtags into your Facebook ads!
Currently, hashtags are available only to a small percentage of
people and pages on Facebook, but Facebook indicates it will roll them
out more comprehensively in the coming weeks.
Here is a link to the rest of the #hubspot article.
http://blog.hubspot.com/facebook-launches-clickable-hashtags .
If you require assistance with your social recruitment strategy contact Steve Jones steve@stevejonesLeadership.com
